Testimonials
THOUGHTS FROM MY NETWORK
“Ross is my go to thought stirrer; a man, who combines common sense with a nose for sniffing out the lazy cliche and the too obvious pattern. I would and do, think of Ross as a sort of chef of ideas strangely rooted in actually doing the practical stuff rather than being over in love with dream weaving. One of the things about Muhammad Ali was that he had a poet’s heart and an iron fist! They could have come from the same town. Ross is great at advice and strategy and brilliantly is a great listener too. An unusual combination. Enjoy him.”
Sir Tim Smit, KBE, Co-Founder, Eden Project & Former Music Producer, UK
“”I’ve had the pleasure of working with Ross both when I was CEO & President of IKEA Group and since, in my role as international Non-Exec Director. He’s a great leadership coach and exec search professional, with a global network that creates real opportunities for people across sustainable business and innovation. He’s a real strategic, sideways thinker too, helping peers to tackle complex challenges with practical insight, and he’s brilliant at building partnerships across multi-stakeholder groups. Ross has bags of entrepreneurial experience and energy – he brings creativity and future-thinking to everything he does. I recommend him without hesitation.”
Peter Agnefjall, Former CEO & President, IKEA Group, Sweden
“Ross is one of those coaches whose presence changes the quality of the conversation. He holds a calm, judgement-free space where curiosity replaces certainty, allowing you to stay with your experience long enough for real insight to emerge. Within that space, and through his partnership, I found patterns revealing themselves in areas I had never explored before, including my relationship with money and how I approach business development.
Beyond insight, sessions with Ross consistently moved me from awareness into action. He helps distil what matters and supports me in taking concrete steps forward. Smart, intuitive, and genuinely kind, his coaching has sharpened my self-awareness and made me a stronger coach myself. He is an uncommon blend of presence, perception, and practicality; would totally recommend”.
Leticia Torres, Former Scientist, Leadership & Performance Coach, UK
“Working with Ross has been a great experience of exploring, learning, and growing. With calm focus, he brought out my inner strengths and helped guide me as I started my business. His coaching style adapted to my energy and direction, encouraging me to advance on my path while addressing a difficult family loss and maintaining a healthy work-life balance mindset. More importantly, Ross worked with me to develop a deeper understanding of myself and my values. I’m very grateful for having met Ross and having had the opportunity to work with him.”
Colin Maclnnes, Former Humanitarian, Global Leadership Coach & Endurance Athlete, Italy
“The key thing to know about Ross and his character is that he has an authentic ability to quickly attune to the needs of others and thus to build early trust and credibility with people. In a very short time after meeting Ross, you trust he will take you on a meaningful, strategic journey that considers your needs or your organisations’ needs equal to his. He is able to do this because he is genuinely curious about what makes things work and is interested in how to help people navigate the complexities of how those things work.
Such investment in others, balanced with the knowledge of systemic change and organisational leadership, is a rare thing to encounter in the world. I know this from firsthand observation, collaboration with Ross and against the backdrop of 20+ year career working with an extensive network of leaders in every sector and experiencing the qualities of the most impactful leaders. That alone would be enough to entrust Ross with any role or endeavour, however, on top of his resonant leadership, he is creative, focused on the big picture and the key details to get you there, thorough, and admittedly ever-evolving.
In this moment when our geopolitical landscape is shifting rapidly and artificial intelligence and tech are outpacing policy and systems, I look to partner with the impact influencers who are equal parts head and heart. Ross is that impact influencer.
Rain Henderson, Chief Future Officer, Elemental Advisors & Former CEO, Clinton Foundation Health Matters Initiative, USA
“Working with Ross has been an incredible journey of self-discovery and growth. His coaching has helped me unlock new opportunities and take meaningful action toward living a more fulfilling and purpose-driven life. No topic feels too big or overwhelming—every session builds on the last, creating a solid foundation for both personal and professional development.
But what truly sets Ross apart is the way he supports and challenges me at the same time. He doesn’t just highlight possibilities – he walks the journey with me, providing guidance and accountability to help me stay on track. His coaching has been a game-changer, shaping not just my career but my life as a whole. I’m beyond grateful for the opportunity to work with him!”.
Shirley Aung, General Manager of Marketing & Brands, Empire Teas, & Budding Artist, Sri Lanka
“From working for much of my career with a large Corporate, Ross has been invaluable at unlocking my potential to run my own Advisory business and understand the importance of my own personal goals and flow. Ross gained at pace, an understanding of the key components of my work and provided insightful coaching to help me develop a more meaningful pathway ahead”.
Matthew Cox, Director of MCX & Martial Arts Competitor, UK
“Ross was my guiding star in challenging times. I cannot express enough gratitude for his calm, friendly, yet highly focused guidance throughout our sessions.
Thanks to his professional approach, I now have a clear understanding of how to navigate the path toward personal growth and achieving my business goals.”
Adil Altuğ Haymanali, Real Estate Business Leader, & Competition Yachtsman, Turkey
neo performance 